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Creating

Natural

​Beauty

merging rare timeless fabrics into fashion

Fashion and Beyond

I am fascinated by tenugui and its history . Antique materials, such as tenugui and Kimono, have always been a source of inspiration to create one of a kind fashion. My hope is that my passion for fashion can spread, triggering happy conversations such as, "What a wonderful retro-patterned clothes you're wearing!" or "Where did you find these fantastically humorous clothing?".

This is 素陶美 STOBY's concept to create fashion.

-Momoyo Stoby

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Fashion and Tenugui

Retro

Tenugui Dress

Tenugui, a traditional hand towel, historically used for centuries. This one-of-a-kind sustainable design is made from a varied mix of timeless and rare tenugui. The material is soft, highly absorbent, easy to dry and light.
This Retro tenugui dress takes us back in time to the old days of Japan. I emphasized the straight lines of tenugui in this design. 
Tenugui began in the Heian era (794-), becoming part of our fashion and lives. Chusen dyeing, in the Meiji era, added more colorful, varied tenugui. In the Showa era (1926-1989), it was widely used as a promotional item and souvenirs.

Retro

Tenugui persimmon

blouse

Tenugui, a traditional hand towel, historically used for centuries. This one-of-a-kind sustainable design has been dyed with persimmons and is made from timeless and rare tenugui. It is soft, highly absorbent, easy to dry and light.
This Retro tenugui blouse, time slips us into the old days of Japan. It is dolman sleeve design.
The history of tenugui began in the Heian era (794-), was adopted by many people as a part of Japanese fashion. When Chusen dyeing was established in the Meiji era, the designs became more varied. In the Showa era, it was widely used as a promotional item and souvenir.

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Retro

Tenugui and Kimino Bengala pants

Tenugui, a traditional hand towel, historically used for centuries. This one-of-a-kind sustainable design is made from timelss and rare tenugui and kimono fabric. The material is soft, highly absorbent, easy to dry and light.
Dyed with Bengala clay, this Retro tenugui pants time slips us to the old days of Japan. 
The history of tenugui began in the Heian era (794-) and was adopted by many people as a part of Japanese fashion. When Chusen dyeing was established in the Meiji era, the designs became more varied. In the Showa era, it was widely used as a promotional item and souvenir.

Retro

Retro Japanese Feed Sack skirt

A time slip to the Showa Era (1926-1989). I made this skirt from vintage Japanese powder sack fabric. This Retro skirt takes us back in time to the old days. 
A unique patterned design that is playful and fun. The elastic waist is made from tenugui, dyed a cherry blossom color using Bengala clay. The material is soft, highly absorbent, easy to dry and light. There is no front or back. With patterns making a 360-degree design. You can have a different pattern each time you wear the skirt. Feed sack fashion origins started in 1918, in the USA, due to World War 1 and economic depression.

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Retro

"Yu" Noren dress

I call this dress “Yu”.
This one-piece dress is made from vintage Japanese "Noren" and tenugui from the Showa era (1926-1989).
Noren began in Kanei era (around 1642) and was used for curtains that dyed the names of businesses on them for promotion. During the Showa era, the most popular gathering place in town was the public bathhouse. Noren was hung outside the women’s and men’s bathhouse. This Retro dress takes us back in time to the old days of ordinary people’s lives. It is a sustainable and unique item. Taking advantage noren’s straight lines, this dress is a shoulder-drop design.

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History ofTenugui

Fashion and

Tenugui are "tools" and "traditional crafts" that have been popular in Japan for a long time. And it is a "traditional culture" that has permeated our daily lives. Tenugui have a long history, beginning in the Heian and Kamakura era, and in the Edo era, they were widely loved by the general public as part of fashion, and with the spread of public bath culture, they have come to be used as daily necessities. In the Meiji era, Chusen injection dyeing was established, and in the Showa era, the shop name was dyed on tenugui and spread more widely into the lives of ordinary people as a promotional items and souvenirs.

Tenugui properties are a plain weave cloth made of cotton, which is dyed with various patterns and colors in Japanese dye injection technique called Chusen. The material is soft, highly absorbent, easy to wash and dry and is light. You can even wear  fashion in the hot days of summer. Not only is it highly functional, it also has a wide variety of designs. The real pleasure of retro towels is that you can travel back in time to the lives of ordinary people and get a glimpse of how they lived through the Tenugui fashion.

Office Address (オフィス)

663-1 Iwa, Manazuru

Ashigarashimogun

Kanagawa, Japan

259-0202

sales@momoyostoby.com

Store (店舗)

451-12 - Blue Tree building

Manazuru Machi, Manazuru

Ashigarashimogun

Kanagawa, Japan

259-0201

sales@momoyostoby.com

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