Upcycling Forgotten Textiles into Sustainable Wearable Art
We are proud to announce that our initiative, 'Upcycling Forgotten Textiles into Sustainable Wearable Art,' has been officially recognized and published by the United Nations Sustainable Development Goals Action Platform. Managed by the UN Office for Partnerships and the Fashion Impact Fund, this global platform showcases organizations actively driving the 2030 Agenda. Our work is celebrated for transforming textile waste into functional art, directly advancing SDG 5, 8,11, 12. This recognition validates our mission to fight the fast-fashion crisis through circular design, creative waste diversion, and community education."
Once vintage
Wearable art made from vintage Japanese textiles
Now the spot light
Fashion Week Brooklyn
Fall 2025 Collection
Once vintage
Wearable art made from vintage Japanese textiles
Now the spot light
Video Credit - Franklin Chaglla @frank_ranking
Skirt
Tiered Dress
One Piece Dress
Jump Suit
Sukajan Jacket
FASHION FEATURE
Fashion Week Brooklyn
Fall 2025 & Spring 2026 Collections
Photo Credit - Shawn Punch @shawnpunch
TOKYO fashionshoot
Fashion Week Brooklyn to Tokyo Fall 2025
Fashion Week Brooklyn to Tokyo, Editorial Photo Shoot
Presented by @fashionweekbrooklyn @bkstylefoundation
Creative Director - Rick Davy @rickdavyfwbk @fashionweekbrooklyn
Fashion Director Stylist - Rahel Tadesse @stylebyrahel1
Photographer – Renan Nishimura @_renphoto_
Makeup Artist – Michiko Kubota @kubotamichiko
Hairstylist and Makeup Artist – Anne Ogasawara @ogasawara_anne
Models-
Akari Natsui @akari_natsui
Reyna Ozawa @reyna_ozawa and
HMU curated by House of Annex @houseofannex
Designer: MOMOYO STOBY FASHION @momoyostobyfashion
Location - Street of Shibuya
My Fashion Journey
My name is Momoyo Stoby, founder and designer of MOMOYO STOBY FASHION. I create one-of-a-kind garments and bags by giving new life to materials that have completed their original purpose, such as Showa-era(1926-1989) Japanese tenugui cotton towels, vintage nobori banners, and even older textiles.
There is one phrase that lies at the heart of my work:
“Once Vintage. Now the Spotlight.” どんなに古い布も主役になれる
Vintage textiles often carry fading, wear, and signs of age. Rather than seeing these as imperfections, I see them as traces of time, memory, and the life each fabric has lived. By embracing these unique qualities, I transform old materials into pieces that can shine once again in contemporary fashion and everyday life.
My creations are not mass-produced. Each piece has its own character and presence — truly a “wearable story” and one-of-a-kind. Through my work, I hope to share the beauty of Japanese vintage textiles and handcraft with people both in Japan and around the world.
Since its founding, MOMOYO STOBY FASHION has sold pieces internationally.
In 2025, the brand exhibited at NY NOW Summer, participated in Fashion Week Brooklyn in New York in Fall 2025, in November, FWBK to Tokyo Editorial photo shoot and returned to the same event for its FWBK Spring 2026 runway show.
In December 2025, the brand was featured in the U.S.-based online publication Yamato Magazine.
In February 2026, it was featured in the U.S. magazine (the) MAGAZINE.
In April 2026, Senken Shimbun, a leading Japanese fashion newspaper, published an article about MOMOYO STOBY FASHION’s runway presentation at Fashion Week Brooklyn Spring 2026.
"A very special thank you to everyone that's supported me and continue to support me."
